Blue Ocean Strategy Framework

Pursue differentiation while controlling costs. As market structure is changed by breaking the value-cost trade-off so are the rules of the game.


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Chan Kim and Renée Mauborgne developed the four action framework to destroy the trade-off between low cost and differentiation and rebuild an industrys strategic logic.

. The four Actions Template determines whether the investment money is properly used to maximize consumer gain and minimize consumer. Notably the Policy Framework and Reform Strategy for Fisheries and Aquaculture in Africa PFRS the 2050 African Integrated Maritime Strategy. Under this framework red oceans represent all the industries that currently exist along with their defined and accepted boundaries competitive rules and intense drive to capture the limited amounts of market share available.

Another popular strategy called Blue Ocean is a simple but effective way to establish new markets. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Blue Ocean Strategy vs.

Blue Ocean Strategy Four Action Framework. At their 2019 meeting in Tuvalu Forum Leaders endorsed the development of the 2050 Strategy for the Blue Pacific ContinentLeaders highlighted their concerns for the regions enduring challenges such as climate change related impacts coupled with the intensification of geostrategic competition exacerbating the regions existing vulnerabilities. Iv Africa Blue Economy Strategy The African Union recognizes these challenges and thus established a clear vision for the continent as encapsulated in the various pan African instruments and declaration.

Under blue ocean strategy there is scarcely an attractive or unattractive industry per se because the level of industry attractiveness can be altered through companies conscientious efforts. Blue Ocean Strategy is a. Value Innovation Strategy competes in an uncontested market space Combination Strategy.


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